After my first Hyrox race in December 2022, I became instantly hooked. It was the sport I had always been looking for.

My wife and I have since traveled the world for races (Spain, Italy, Australia and across the United States).

For me, the goal has always been to just get better with each race. With that came many questions.

What improvements can I realistically achieve in my next race, both overall and within each station?

How do I know what the optimal pacing strategy is for me and whether I executed it?

Where should I be aggressive and where should I be conservative?

Where should I focus my training, given my strengths and weaknesses?

If I sign up for a pro race for the first time, what am I capable of?

As a data science aficionado, I set out to answer these questions for myself and began uncovering insights that soon led to improved performances.

I realized what I had built could be useful to all HYROX athletes, from beginners to world champions. To validate this, I reached out to well-respected athletes and coaches and the feedback was overwhelming excitement.

This kicked off a year of constant development, mostly on nights and weekends while juggling a full-time career. While it was a grind, I had fallen in love with the sport and the global community, which kept me going.

My HYROX training didn't let up either, staying consistent 6-days a week. My thought was, "How could I possibly build a useful product for athletes if I wasn't living the experience myself and using it to improve my own performance?"

It had to be authentic.

After a year of meticulous, feedback-driven iterations and adding some incredible athletes and people to the team (Rich and Ryan), we are excited to share what we've built and hope RoxOpt can unlock your HYROX potential!